ABOUT US
LIMRA MERCHANDISE
GENERAL TRADING L.L.C
Headquartered in the vibrant business hub of UAE- Dubai, is a dynamic and forward-thinking entity dedicated to excellence in international trade (Import and export) with a specialized focus on Fast-Moving Consumer Goods (FMCG) and Established with a vision to provide unparalleled solutions. Limra has emerged as a key player in the global market with wide range of high quality FMCG goods to Africa, Asia and the Middle East. The Company supplies products from all over the world including Malaysia, Indonesia, China, India, Philippines, Europe and the USA.
In 2017, our journey has been marked by a commitment to delivering high-quality FMCG products and unparalleled service. With a dynamic team of industry experts and a strong team on distribution network, we have successfully built a reputation for reliability, efficiency, and the ability to meet the diverse needs of our clients. We engage in wholesale and retail of Personal Care, Food and Beverages, Cleaning products, Baby & Child Care and Paper Products. We cover almost all major cities in UAE through our Distribution Network. We work together with distinguished brands, both locally and internationally, to ensure our customers have access to a wide range of high-quality products that cater to their choice and requirements.
Our base is built on robust collaboration. We have established long-term relationships with major suppliers and manufacturers, enabling us to guarantee a smooth supply chain and deliver products consistently and efficiently. Our comprehensive network allows us to source FMCG products from international markets, and we make sure that we provide industry trends to our customers with the latest products in demand. As a future-oriented company, we continuously invest in market research, innovation, and technology to stay at the forefront of the FMCG industry. Our flexible strategy allows us to adapt high speed market dynamics, anticipate customer requirement, and provide customized solutions that drive business growth. We pride ourselves on our commitment to excellence, innovation, and personalized support to ensure our customers’ success and happiness.
To be a global leader in providing essential, high-quality consumer goods that enhance everyday life. This could involve a commitment to innovation, sustainability, and meeting the diverse needs of consumers while fostering a responsible and ethical business approach.
Empowering lives through quality and accessible fast-moving consumer goods and to be a trusted partner in consistently deliver innovative products that inspire joy, convenience, and well-being while fostering sustainability and create lasting value for our consumers and communities.
To provide innovative and diverse range of high quality products consistently at the best price, meeting customer needs and providing convenience in everyday life and to ensure that the customer experience is memorable and exceeds expectations.
who we are
Transforming ideas
into reality
BRAND POWER
DISTRIBUTION NETWORK
EXPERIENCE
STRONG WORKFORCE
100+
Business Impacted
Brands
SKUs
Chairman’s Message
Dear valued customers and partners,
We are pleased to extend our heartfelt gratitude for your unwavering support in making LIMRA MERCHANDISE GENERAL TRADING L.L.C a trusted name in the FMCG industry. Our commitment to excellence remains steadfast, and we are dedicated to providing you with high-quality products and unparalleled service.
As we navigate these dynamic times, your trust fuels our determination to innovate and adapt. Our collaborative partnership has been instrumental in our success, and we look forward to continued growth together.
Thank you for choosing LIMRA. Your satisfaction is our priority, and we are excited about the journey ahead.
